If you’re a podcaster who has wrestled with the concept of monetising your content, then Moyin Oloruntoba from the A1 Productions has come to your rescue and packaged everything you need to know in a comprehensive, detailed and interactive course called “The Creator Monetisation Secrets Programme”.
On the 26th of May the A1 hosted a free masterclass – ‘4 Step Framework to Make Money Consistently’.
The Podcast Sessions attended the webinar, which provided a sneak peak into what the A1 Creator Monetisation Secrets Program has to offer. The wealth of knowledge that was shared was broken down into bite sized pieces that were easily understood. For example, Moyin explained how to package your niche by using the term “value offering”. By doing this you immediately begin to understand that your niche is your value offering to whoever you are trying to target and so when your niche is too broad for example labeling yourself as a “podcaster” then you offer no real value, unlike if you package yourself as a “pan-african podcaster who discusses youth unemployment” then you offer value to specific markets that are open to monetisation.
We spoke to Moyin to find out a bit more about the program and how podcasters could benefit from this course.
The Podcast Sessions: Tell us a bit about yourself and your involvement in the podcast space?
Moyin Oloruntoba: I am a Pan African digital content creator, TV presenter and entrepreneur originally from Nigeria but based in Cape Town, South Africa. My involvement in the podcast space is through hosting my business podcast called “The A1 with Moyin Podcast”.
My podcast is all about the journey of an African digital content creator. I’ve interviewed individuals within the creator space, from African content creators in and out of Africa including The Black Wendy in South Africa and Estare – a Nigerian content creator in the UK all the way to individuals within the creator economy like Kudzi Chikumbu (Director of Creators at TikTok).
TPS: What is your overall production like?
MO: Well my podcast is a video podcast. My content creation journey started with YouTube, so I’m passionate about video content and known for it too. We usually have a two camera set up and a lav mic on my end. Because we interview individuals from around the world, we try to get high quality content from their end by sending through a videographer to them to handle camera and sound. If that is not possible, we then do the best we can with a Zoom recording.
TPS: Briefly describe the course? How did you come up with the idea?
MO: The Creator Monetisation Secrets Programme is a course set to help African digital content creators monetise consistently. It was something I struggled with when I started my content creation journey. I had millions of views, was featured in top media platforms, invited to top events but was still struggling to understand monetisation. I worked hard and learned how to build a sustainable income with social media for myself, I started helping friends, then started getting paid to speak about this process and then I decided to do masterclasses where I could make the knowledge, and more importantly the support, available to creators across the continent and that’s how the idea came about.
TPS: Who is the course ideally designed for?
MO: Ideally for someone who has been a content creator for at least over a year. They know that they enjoy creating content on a consistent basis, are able to cultivate an audience and want to make their content creation a business or side hustle. They may have worked with a brand or two or more but they struggle to do so consistently without being completely stressed out about when the next paycheque will come in.
TPS: What are the biggest challenges content creators are facing today?
MO: Knowledge. As crazy or over simplified as it may sound, in Africa there’s a major lack of knowledge on how to cultivate the power of social media and content creation to build a sustainable career or business. There’s a false understanding of what it takes to succeed, monetise and more importantly what it takes to sustain it. There are also technological challenges when it comes to monetisation, that are available in the UK or US for example that aren’t available yet in Africa. Many platforms that are created for creators to monetise their work cannot be accessed in Africa so we work with creators to help them overcome these challenges but also advocate for change on the back end with platforms to make their services available to Africa too.
TPS: What are the ways that podcasters can benefit from taking this course?
MO: We reveal the most detrimental mistakes creators make that cost creators money. We also share our framework and system that works & helps creators monetise and not be reliant on brands. Throughout the course we share the three monetisation types every creator must have and help them put them into place. Our course programme has a creator platform that you can download on your phone with the app version or access through web browsers to offer support for creators. We have live Q&As, guest speakers with individuals in the creator economy and other support to help creators along their journey.
TPS: What is the potential for podcasters in Africa as you have mentioned that there is potential for content creators in general on the continent?
MO: There is potential for podcasters to use their platform as a tool to advance their own business goals or careers in ways beyond brand partnerships. We see too many creators rely on brands but. that can be monetised in ways that benefit the creator and their community.
TPS: Do you have any experience monetising a podcast?
MO: Yes. In our last season most of the episodes were sponsored. We also had a major partnership with TikTok.
TPS: How accessible is this course to the average African content creator considering affordability?
MO: Our course programme is targeted at creators who already have a community that they leverage but struggle to do so consistently and want to invest in themselves to bring results that involve making more money. We looked at other programmes and their offerings vs prices, what creators earn both from a platform perspective as we often work with platforms like YouTube and TikTok. We also lean on my 10 years of experience in Africa’s creator economy and the calibre of individuals who the creators get to access though the programme and from there, we price the programme accordingly.
TPS: How is your course different to other online content creator courses?
MO: Mainly support. Most courses range averagely around the $300 mark and you get access to pre-recorded modules and often a Facebook community page. Our course programme is tailored to African creators and their challenges. It gives you the pre-recorded modules but also weekly live Q&A sessions, guest speaker masterclasses, virtual co-working sessions, access to our live recording of podcast to ask our top tier guest questions and The A1 team remain available to creators not just for the 8 weeks of the pre-recorded modules but also for 2-3 months after. All of this is done via the Creator Lounge community platform available on both app or web browser all for $497 or $150 per month for 4 months. Our programme isn’t created to have creators take the course and go. It is created to guide them to make money from their hard work as a content creator in a way that they can live comfortably. We want our creators to get results and so we support them in the knowledge but also the execution of it all as well.
A lot of formal education on content creation or monetization is usually only accessible to American and European creators because the tools required to succeed in those courses are not often accessible to African content creators. For podcasters, a course like this is absolutely empowering to be able to get the keys to an industry that is thriving with immense potential. Most of us believed that the only door to monetization was working with brands but as you’ll see Moyin says “podcasters have the ability to release direct to consumer products, services and experiences because they often have close relationships with their communities”. This means podcasters have the opportunity to grow with the industry rather than only start profiting after the industry has already reached its peak.