The Art of Repurposing Content

Content creation can feel overwhelming. Trying to generate new and unique ideas for every medium can be a lot of work. Instead of constantly racking our brains, why not repurpose one idea into different types of content with the art of repurposing? Given that podcasting can be time-consuming, repurposing content across multiple platforms is a smart way to make the most of your efforts. It can keep your audience engaged and help you reach a wider audience. Here’s how you can do it:

Turn your podcast into a blog post
If you use podcasting tools like the Adobe AI Recording and Editing Tool (read more about this tool here), then transcribing your audio in real-time is a breeze. All you need to do is copy and paste the transcript into Word, edit it, and voila! You have a blog post. If the podcast is too long to transcribe, you can pick the main points and use them as the basis for your blog post. Repurposing podcasting content into blog posts or articles is a great way to reach people who prefer reading over listening. If your audience likes reading and listening, embed the audio into the blog post to make it easy for them to engage with the content.

Create social media content
Get visual! Science shows that human beings remember visuals more than anything else. So play into the science and make sure your audience doesn’t forget about you or the things you talk about on your podcast. You can create short clips of your podcast using apps like Headliner, which helps you pick the best part of your audio and creates audiograms. These are great for piquing your audience’s curiosity and getting them to listen to your podcast.

If you also record videos during your podcasting sessions, release behind-the-scenes content to drive engagement. You can share snippets of the footage as Reels, a TikTok, or YouTube Shorts. A major tip for these videos is to include captions using apps like CapCut.

For static content, pose questions that came up in the podcast to your listeners to get their opinions and thoughts. It’s a great way to drive engagement. Another way to repurpose your content is to create quote graphics. If you or your guest said something profound, head over to Canva and turn it into a quote. Make sure to include your logo in the graphics as well as your website or the websites where your podcast airs.

Use your podcast as the basis for a book
Yes, you read that right. Write that book! This works especially well if your podcast focuses on a specific theme that you can turn into a book. For example, if your podcast is on wellness, you can easily turn that content into a book using the main points. You would, of course, need to expand on these points and add more detail and depth to make the book solid. You can also create a guidebook from your podcasting content. For example, if you talk about digital marketing, you can write an e-guide and sell it. This is also a clever way to establish yourself in your niche.

Repurpose your podcast for video content
If you’re not camera shy, jump on this wave. Whether you go solo or conduct interviews, it’s awesome to include video content. Why? Because you can take your podcast to YouTube, as some audiences prefer to watch video content. Fill the gap!

Create a podcast series
There are times when you talk about one topic, and then your audience brings up more questions that you didn’t answer. This is your chance to stretch your content. Turn it into a series and go into more depth while making your audience feel heard and seen. It’s also a great way to drive engagement for your podcast.

Talk about killing two birds with one stone. A strategy that involves repurposing means you only need one content calendar. This also saves a lot of time which means you can focus on putting out quality content. We hope this helped!