Welcome to This Week in Podcasting, where we bring you the latest highlights from the world of audio. From a viral UK comedy duo taking their show to South Africa, to major shifts at Amazon and powerful new tools for podcast advertisers — let’s dive in!
- ShxtsNGigs heads to South Africa
Viral UK podcast duo ShxtsNGigs have announced their first-ever South African tour. James Duncan and Fuhad Dawodu will bring their Daddy’s Home live show to Johannesburg (24 Jan) and Cape Town (27 Jan) in 2026. Tickets are officially available here!
- Apple Podcasts launches its first “Best So Far” list
Apple released a brand-new bi‑annual editorial roundup titled “Best So Far”, spotlighting standout podcasts and seasons released since January 2025. Curated by the Apple Podcasts editorial team, lists are available in-country via the app’s Browse or New tabs – you can take a look at some of the podcasts that made the cut here.
- Wondery folds into Audible under Amazon restructuring
Amazon is overhauling its podcast operations by folding Wondery’s narrative production into Audible, while creating a new Creator Services division for personality-driven and video-forward shows like New Heights and Armchair Expert. Amazon cited changing listener habits and the growing dominance of creator-led audio trends as key drivers behind the move – read more about it here.
- Edison & Nielsen unveil Nielsen Podcast Fusion
Nielsen has teamed up with Edison Research to introduce Nielsen Podcast Fusion, integrating Edison’s trusted podcast metrics into Nielsen’s flagship Media Impact planning tool. For the first time, advertisers and agencies can plan, compare, and optimize across media—podcasts, TV, radio, digital, and social—all within one platform – read more about it here!
And that’s it for this week in podcasting! While you’re here, don’t forget to join our mailing list.
