Welcome to This Week in Podcasting, where we recap some of the latest updates and news from the world of podcasting – from interesting stats to exciting events happening this month – let’s get into it!
1. Spotify Sees Sports Surge in Video-Podcasts
Spotify says Sports is its fastest-growing video-podcast category, with consumption up 416% year-on-year! Shows like The Rest Is Football and creators like Jesser are driving the surge, with data pointing to major growth in female listenership and markets from the US to Brazil (including Finland entering the top 10!)
2. Podcast Social Kicks Off in London
A new monthly meetup called The Podcast Social is launching in London on 25 September 2025. Hosted by The Dean Street Podcast Studios — a new next-gen video podcast studio in Soho, London — the event aims to bring together everyone in podcasting — from indie creators to agencies — for casual networking and idea-sharing. Join their LinkedIn group here to stay in the loop!
3. New Report Stats for Independent Podcasters
A new PodMatch report shows that while independent interview-style podcasts aren’t growing in number, listenership is climbing. According to the report, there has never been a better time to start a podcast as an independent creator — you can read the full report here!
4. Founder’s Connect Event for Storytelling
Save the date: On 18 September 2025, Founder’s Connect will be hosting a fireside chat on Storytelling for Influence, where speakers will be sharing valuable insights for African entrepreneurs and creators. You can find out everything you need to know to register here.
And that’s it for this week in podcasting! While you’re here, don’t forget to download all our past issues of The Podcast Sessions Magazine – happy reading!
