This Week In Podcasting / African Podcast News 21 August

Welcome to This Week In Podcasting / African Podcast News, your go-to destination for the latest updates in the podcasting world. Here are our top stories of the week:

#1: Afripods Launches B2P Technology
Leading African podcast platform, Afripods, has introduced its Broadcast-to-Podcast (B2P) technology, yielding remarkable results – an astonishing 895% surge in streaming from radio stations and networks within a mere 6 months.

The B2P platform currently spans 110 stations across 8 African countries, offering content in 10 languages. There are plans to expand to 15 markets and encompass 20 languages by year-end.

#2: Recognition for African Podcasters on the Global Stage
An article from the Reuters Institute delves into the rapid growth of the podcasting industry, offering insights from podcasters throughout the continent. According to the article, Africa now boasts over 200,000 podcasts, with the number of podcast listeners escalating by 25% annually.

The study also highlights the global recognition of African podcasts, with select shows receiving nominations for international awards.

#3: Podcasting’s Ascendance in Nigeria
Esteemed broadcaster Femi D. Amele envisions podcasting as Nigeria’s media future. He extols its interactive and on-the-go nature, underscoring its potential for fostering audience engagement and connection.

Amele said, “As the world evolves towards more interactive and on-the-go content consumption, podcasts have emerged as a powerful medium, providing Nigerians with a unique platform to connect, engage, and learn”.

#4: Descript’s Acquisition of Squadcast
In a significant development within the realm of acquisitions, Descript, a video and audio editing tool, has acquired Squadcast, a remote recording studio.

This strategic acquisition positions Descript to provide users with a comprehensive podcast production workflow – from recording and editing to final publication.

#5: Leading Podcasters and Their Earnings
Have you ever pondered the earnings of top podcasters? An article on Website Rating divulges insights into the earnings of prominent podcasters. Among the top 15 listed, we find:

Joe Rogan
– Listeners per episode: 11 million
– Estimated Net Worth: $120 million
– Estimated Podcast Earnings: Approximately $20 million annually from his podcast.

Crime Junkie, Ashley Flowers
– Listeners per episode: 5.9 million
– Estimated Net Worth: $5 million
– Estimated Podcast Earnings: Roughly $70,000 per year from her podcast, with her total annual income ranging between $300,000 and $400,000.

On Purpose with Jay Shetty, Jay Shetty
– Listeners per episode: 380,000
– Estimated Net Worth: $4 million
– Estimated Podcast Earnings: Jay’s potential annual earnings are speculated to be around $150,000.

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