African Podcast Research Report Released

The Discovery Tour Data Edition 2022 Report is officially out. This is the biggest and most significant report regarding the African podcast scene.

The report – themed ‘Mapping out the present & future of African audio storytelling’ – was compiled by Africa Podfest and Baraza Media lab who surveyed listeners in Kenya, South Africa and Nigeria. The report  aims to inform podcasting stakeholders in the African podcasting ecosystem.

Download the report today!

Some of the key insights from the results include:

  • The average listener is between 24 and 30 years old. 
  • More women than men listen to podcasts.
  • A large number of Africans listen to podcasts from their own country as opposed to other African countries. 
  • Ideal podcast duration between 30 and 40mins.
  • Most listened to platform is Spotify leading with 35.1% of those surveyed. 
  • Other aspects discussed are opportunities for scale, financial opportunities and barriers to entry.  

This report is incredibly vital to the growth and development of the African podcast industry.

The full report can be downloaded here.

About Africa Podfest:

Africa Podfest is a woman-led Kenyan-based community-driven company which launched the very first Africa Podcast Day as a virtual event on February 12, 2020. Co-directed by Melissa Mbugua and Josephine Karianjahi, the company invests in our own value as Africans by inspiring and elevating African podcasters. Our vision is to create a sustainable and inclusive podcasting industry across Africa. We serve the under-resourced voices who are opening space for freedom in society including youth, low-income communities, women, activists, LGBTQA+ people and people with disabilities. 

Although Africa Podfest as a company began with an annual event, it has since grown into a community platform with year-round programming in two years. We run an annual international podcasting festival, carry out original research, maintain the African podcast database, host regular events and tell stories of African podcasting through our newsletter, blog and social media. Learn more on our website:

About Baraza Media Lab:

Baraza Media Lab is a new and exciting space for networking, collaborating, and experimenting among Kenya’s media practitioners such as journalists, bloggers, writers, artists, podcasters, filmmakers, animators and other cross-disciplinary collaborators.

We provide the space and resources needed to enable media and entrepreneurs to collaborate, innovate and drive the growth and capacity of independent media. 

By supporting collaborative storytelling ideas, methods, and delivery platforms; raising the skill and capacity of media practitioners; and providing an environment for new business models to emerge, we aim to build a community of like-minded media practitioners committed to acting in the public interest. Learn more on the website: