Step-by-Step Guide for Your Podcast Electronic Press Kit

An Electronic Press Kit (EPK) serves as your podcast’s resume or CV. It can be presented as a PDF or a web page and contains all the information a potential investor, advertiser, listener, or sponsor needs to understand your podcast. Your objective is to persuade the reader that your podcast aligns perfectly with their needs. This means addressing questions like: who are you, what are you about, and why should they engage with your content? With a bustling podcasting industry, a well-structured EPK could set you apart from the competition. Here’s what you need to include in your EPK.

Podcast Description

The description of your podcast should clearly articulate several key aspects. These include the overarching theme of your podcast, the topics you frequently cover, the target audience you aim to reach, your podcast’s regular schedule, and the unique personality that distinguishes it.

For example:

“Welcome to our tech podcast, where we delve into the latest trends, news, and insights from the technology realm. Every Wednesday at 9 am, we deep-dive into topics like artificial intelligence, cybersecurity, blockchain, and more, featuring expert guests and industry insiders. Whether you’re a tech aficionado, a business professional, or merely curious about the tech world, our podcast caters to you.”

Episode Highlights

For this section, select the standout moments from your most popular episodes. Showcasing your best content proves your ability to engage listeners and can convince potential followers to explore the rest of your show, potentially gaining full-time subscribers.

Guest List

List the industry experts, celebrities, or other notable figures you’ve interviewed. Including these names in your EPK enhances your credibility, potentially attracting both sponsors and future guests.

Media Coverage

In the same way people used to keep newspaper clippings of their mentions, you should maintain a record of your online coverage. Include hyperlinks to specific articles, episodes, or features in online publications, magazines, podcasts, or newspapers. A substantial digital footprint suggests you’re a significant voice in your niche and sends a positive signal to anyone interested in your podcast.

Listener Demographics

Who forms your listener base? Sharing demographic information like age range, gender distribution, and geographic location informs potential sponsors and advertisers about the fit between your audience and their target market.

Social Media Stats

As your main promotional tool, it’s crucial to display your social media following, engagement rates, and any other pertinent metrics that could convince sponsors of your potential results. Impressive social media statistics indicate your capability to promote your podcast and interact with your audience.

Awards and Recognitions

Include any industry awards, podcasting awards, or recognitions that underscore the quality and popularity of your podcast in your EPK. These accolades can position your podcast as a leader in your niche and attract potential sponsors and advertisers.


Lastly, incorporate a clear call-to-action (CTA) in your EPK. Ideally, include two CTAs: one linking to your podcast (e.g., “Listen to my podcast”), and another facilitating direct contact (e.g., “Sponsor/advertiser request”). A compelling CTA can convert potential listeners or sponsors into actual subscribers or partners.